“We’re making this change to streamline our communications around new products,” wrote communications director Blake Rasmussen. The reasoning that the company gave at the time was to simplify international pricing. Then, one month later, Wizards of the Coast stopped listing an MSRP for its products. They are also priced much higher than other packs, with a manufacturer’s suggested retail price of $12.99 for 15 cards.
Known as Collector Boosters, these packs include more rare cards than any other kind of booster pack. In January 2019, Wizards released a new kind of booster pack with its Ravnica Allegiance set. That’s roughly twice what past sets of cards have cost per box. As of Friday - launch day for The Lord of The Rings: Tales of Middle-Earth - boxes of cards are selling for a whopping $518.45. The promotion encouraged at least one reseller to place a multimillion-dollar bounty on that card. Tolkien’s Lord of the Rings: A singular card representing the One Ring has been hidden among thousands of packs of cards. In March, Magic: The Gathering publisher Wizards of the Coast announced a splashy promotion to support its first set of cards based on J.R.R.
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